Applying E-Commerce in Business артикул 823e.
Applying E-Commerce in Business артикул 823e.

Book DescriptionThis book provides an understanding of e-commerce by deconstructing it into its main constituents and explaining how they fit together The objective is to introduce some consistency to the often-contradictory views about e-commerce, bringing together different academic and management theories and frameworks into a coherent озуса whole It is written with a European perspective with examples that are drawn from around the globe, consistent with the nature of e-commerce This textbook gives an overview of e-commerce, relevant issues and frameworks It looks at the foundations on which e-commerce is built - the technology Managers and students of management must have an understanding of the infrastructure and inextricable linkages between processes and technology in a 21st century business It is no longer acceptable or good business practice for technology to be the sole responsibility of IT departments The book then goes on to examine businesses that have been built on these technology foundations It explains the concept of the business model, the `dot com' phenomenon and frameworks that have emerged as a result It also outlines the legal and ethical implications for an e-business It outlinesthe academic debate about the impact of e-commerce on economics and management thinking It concludes with a glance to the future, exploring the potential new wave of technology This textbook will be essential for undergraduate and post graduate students It is a user-friendly text with case studies, and learning objectives to guide the student and lecturers A companion website will accompany the text including cases, student activities, PowerPoint slides, notes and articles in support of the book It will also give lecturers direct access to the author It will provide students with the skills to be able to converse knowledgeably with IT managers and be able to ask the right questions in order to make a decision about IT.  Мачеха -2003 г ISBN 0761948759.