How much should a pharmaceutical company invest in R&D for a new drug? At what point do the costs outweigh the benefits of a new technology? When should you abandon that oil-drilling project? Real options is an exciting but very challenging subject for many strategy and corporate finance practitioners Real Options in Practice is an excellent озутф book to get a structured and accurate overview of real options, their use and computation Marion Brach has succeeded in striking a difficult balance between theoretical firmness and practical actionability: her book is easy to read without sacrificing the richness of a subject that is more and more important for investment decision-making Remy Schosmann, Partner, Corporate Finance, and global head of strategic options management at Ernst & Young Marion Brach makes applied option theory accessible to the practitioner without neglecting technical rigor Any manager seeking a solid foundation in option concepts - and how to profit by them - should start with this book John L McCormack, Senior Vice President Stern Stewart & Company Автор Marion A Brach.  WindowsИздательство: Wiley Publishing, Inc, 2002 г Твердый переплет, 320 стр ISBN 0-47126-308-7.